Mass Media ResearchDuring this last week in MMC6400 we learned about the importance of reliable and accurate research. This helps push the field of mass…Jul 19, 20217Jul 19, 20217
McLuhan’s Technological Determinism TheoryIn 1964, Marshall McLuhan, a Canadian theorist of media and technology, set the stage for technology and human consumption. His main ideas…Jun 21, 2021Jun 21, 2021
Consumption — A Piece on NewsYou need to understand one thing. It shook the way I consume media. If you simple gather your information from…May 24, 20211May 24, 20211
Applying the BulletMy TV is turned on five minutes before the news starts. I am sitting patiently waiting to be informed. This hour is gold and I need all of…May 16, 2021May 16, 2021
Old People are Funny — ProgressiveYour parents are embarrassing. Their parents were embarrassing. One day… you will be embarrassing. Progressive takes a relatable take on…Feb 2, 2021Feb 2, 2021
Guide to Success — Emerging PlatformsAre you scared of change? Do you take risks? Find out if new platforms are right for your audience and how they will affect the trust in…Dec 3, 2020Dec 3, 2020
Guide To Success — Influencer MarketingPeople trust people. Not ads. Learn how your provide for your new audience by collaborating with seasoned social media gurus.Nov 23, 20201Nov 23, 20201
Guide To Success — Social Media for EventsSocial media is an asset to every organization. Not only can they help promote community and create relationships with their consumers…Nov 18, 2020Nov 18, 2020
Guide to Success — Crisis Management PlansFind out the importance of a crisis management plan and what you need to do to prepare your organization for the…Nov 8, 2020Nov 8, 2020
Guide to Success — Social Media AnalyticsFind out why you need social media analytics and how they can help you grow your online presence. An easy way to become more effective is …Oct 29, 2020Oct 29, 2020
Case Study — Digital Peak ProductionsA best practice guide and posting your content at the right time is one of my favorite tips when offering advice. Most importantly…Oct 25, 2020Oct 25, 2020
Guide to Success — Social Media Management ToolsAs I was growing up, my father frequently made the point you should always use the right tool for the job. Today, in social media…Oct 17, 2020Oct 17, 2020
Guide to Success — Best Practices on Social MediaYou are doing it wrong. Change your social media habits to better represent your organization and increase your ROI. Learn my top three…Oct 10, 2020Oct 10, 2020
Guide to Success — Creating a Content CalendarLearn what a “Content Calendar” is and why you need to implement it to be successful on your social media campaigns. Learn my top tips to…Oct 9, 2020Oct 9, 2020
Target Practice — Niche AudiencesSpend the time to research about your target audience. Chances are they are in a niche digital location with plenty of other new customers.Sep 28, 2020Sep 28, 2020
Don’t Swat the SwotThe arrow flies further when you pull the bowstring back with a goal in mind. Effective strategies start with a SWOT analysis.Sep 24, 2020Sep 24, 2020
Guide to Success — Invest with VideosVideos provide the perfect platform to capture your audience's attention. Learn the six fundamental points needed in ensuring your…Sep 13, 2020Sep 13, 2020
Guide to Success — The importance of putting your brand on the webKickstarting your organization's successful social media campaigns and establishing your brand on different platforms for your audience.Sep 12, 2020Sep 12, 2020
Rudimentary Social BeginningsForget about Facebook, Twitter, and Snapchat. Let's talk about the pioneering site SixDegrees and the foundation it built for social media.Sep 6, 2020Sep 6, 2020
